Virtual reality brings a new dimension to real estate
Imagine buying a house thousands of miles away at the comfort of your desk. Imagine you’re exploring the inside and outside of the property and experimenting the view from each and every window. Or even trying alternative view options by choosing different floors.
This may sound like a science fiction at first, but it’s not.
With the latest advancements, virtual reality brings a whole new dimension to real estate marketing. It becomes more prevalent in the real estate industry and enables realtors to keep an open house available 24/7 across the globe.
Here are some best practices to help you better understand the potential of virtual reality in the real estate industry.
Matterport
Matterport is an immersive media company that creates fully navigable 360-degree online virtual tours for residential and commercial properties. These tours are named as “Virtual Walkthrough” — an end-to-end system to navigate immersive 3D and virtual reality vision of real-world spaces. The aim is to enable potential buyers to experience venue projects as if they were there.
VR Global
VR Global is another company that creates virtual walkthroughs by bringing together 2D, 3D, 360 — degree photos & videos along with 3D rendered models. They deliver enterprise ready solutions across Virtual Reality (VR), Augmented Reality (AR), web and mobile platforms.
Start VR
Start VR is a virtual reality content and production studio based in Australia. One of their recent projects called EDGE 28, is a marketing plan for an off-plan property development in St Leonards, Sydney. The aim is to allow potential buyers to visualize how their future home will look.
YouVisit
YouVisit is a platform for interactive virtual reality offering various showcases on real estate along with other industries like education, travel and events. Individual users can easily create and share virtual reality content on their VR headsets, mobile devices, and desktops. The YouVisit app is a free download from the Apple Store and Google Play Store.
Toursler
Toursler is an online platform that offers interactive tours for houses on sale. The service comes with a free Android app.
Do you know other Virtual Reality applications for real estate? Feel free to leave a comment below and share with us.
