Dutch mattress company is offering virtual reality experiences to enhance sleep
A Dutch mattress company is beginning to offer virtual reality experiences to enhance sleep.
Starting this December Radium Foam, producer of the Vita Talalay latex foam brand will distribute virtual reality googles in its retail stores.
According to a company statement, the VR googles will be given with the purchase of Vita Talalay products. The aim is to provide a state of relaxation by simulating the experience of being in a forest or in an ocean through 360 videos.
So far, the company produced several 360 videos in Indonesia and Netherlands. These videos contain a time lapse of the sunrise in a Bali beach in 1 minute, 15 minute, and 30 minute versions. There is also another video series showing the beautiful nature around Maastricht.
“Vita Talalay disrupts the industry by creating a natural virtual reality experience for the bedroom,” said Cees Zielman, the brand’s general manager. “It is an innovative way to bring people into the right state of relaxation before sleeping.”
