Apple marketing chief says reaction to ARKit is unbelievable
Your weekly guide to Virtuality — Newsletter #72
In an interview with The Australian, Apple vice-president of product marketing Greg “Joz” Joswiak said the enthusiasm of Apple’s development community building augmented reality applications had been unbelievable. “They’ve built everything from virtual tape measures (to) ballerinas made out of wood dancing on floors. It’s absolutely incredible what people are doing in so little time.” Read more on The Australian
This is Haptical weekly newsletter #72. We bring you an in-depth look at the latest Virtual, Augmented and Mixed Reality technologies, services & products.
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LATEST NEWS
- Fox Sports rolls out social virtual reality at CONCACAF Gold Cup. Fox will deliver three matches featuring a new social experience that allows users to interact with friends in LiveLike’s virtual suite… (SVG News)
- Google is building a new virtual reality advertising format. According to a blog post published by Google Product manager Aayush Upadhyay and associate project manager Neel Rao, the new project is aiming to help developers fund their VR applications… (Haptical)
- Kaleidoscope launches funding platform for premium VR content. The company is building a marketplace that brings artists and funders together… (VentureBeat)
- iOS 11 brings VR mode to Apple Maps using ARKit. The new feature is powered by Apple’s new ARKit, allowing you to walk around your house and tilt your phone camera around to visit different parts of the city… (Cult of Mac)
- Europe’s largest digital reality conference kicks off. DIGILITY VR/AR conference and expo is scheduled for July 5–6 in Cologne, Germany. Haptical is the official media partner of the event.
NEW EXPERIENCES
- True romance in the air at Tokyo virtual reality show. Japanese firm FutureLeap showed off its high-tech romance gear at the three-day Virtual Reality and Augmented Reality exhibition in Tokyo… (Phys)
- These gloves allow you to play piano in virtual reality. Engineers at UC San Diego are using soft robotics to simulate the tactile feeling of playing a virtual keyboard… (Haptical)
- Tate Modern uses virtual reality to recreate Modigliani’s early 20th century Paris. “By using VR we want to feel closer to Paris as a city, the exhibition is about feeling connected with a particular place,” says a museum curator... (Fortune)
- Queen, Adam Lambert, Universal Music team for virtual reality concert ‘VR The Champions’. The experience will be available for iPhone and Android devices and accessible through most web browsers… (Variety)
- Augmented reality helmet helps firefighters see through smoke to save lives. The display is positioned in front of the eyes, providing a hands-free AR video feed… (Singularity Hub)
- This app uses augmented reality to turn your smartphone into a ruler. Creative collective Laan Labs has developed a nifty mobile app that relies on augmented reality technology to turn your smartphone into a legitimate measuring device… (TNW)
INVESTMENT
- Apple has quietly acquired a German company, SensoMotoric Instruments, which can track people’s eye movements… (Business Insider)
- Four-year-old augmented reality company CastAR has reportedly shut down. The company was unable to get more funding from either its present backer or any new companies. It reportedly laid off nearly its entire staff… (The Verge)
WHAT PEOPLE SAY ABOUT VIRTUALITY
- How this woman is changing the face of Virtual Reality. Forbes contributor Lauren deLisa Coleman interviews Gio Minoya, VFX Supervisor at ReelFX… (Forbes)
- Apple and augmented reality: Where’s The Money?… (Seeking Alpha)
RESEARCH
- 73% attracted to VR ads related to travel. The study was conducted by Vibrant Media and comprises a survey of more than 3,000 consumers from the U.S., U.K. and Germany… (Media Post)
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